Scaling E-Commerce with Small Teams: Lessons from the Field
3 min readJan 13, 2025
Scaling a business with a small team isn’t about working harder — it’s about working smarter. The right combination of tools, processes, and strategies can help you punch above your weight and compete with larger teams, all without sacrificing quality or overburdening your staff.
Let’s look at some actionable lessons from scaling small e-commerce teams, including real-world insights from a BigCommerce-to-Shopify migration, how to empower non-technical teams, and common pitfalls to avoid.
Key Strategies for Scaling Small Teams
When resources are limited, every decision matters. Here are the strategies I’ve seen drive the most impact:
1. Leverage a CMS for Content Updates
One of the fastest ways to free up developer resources is by empowering other teams with a CMS. For example:
- Without a CMS: Every product page update required developer intervention, slowing campaign launches.
- With a CMS: Other teams handled updates independently, reducing turnaround time from days to hours.
